João Pedro · PortfolioProduct design + architecture

Hello, I’m João Pedro

Designing systems
for how people live,
work and interact.

Across digital products, services and spacesSelected work ↓

01 / About

Two cities.
A wider perspective.

Lisbon Map
London Map

Lisbon is where I started;
London is where I continue to grow.

Across both cities, I learned to research context, coordinate specialists and turn complex constraints into clear experiences.

Across physical and digital systemsI turn complexity into experiences that feel clear, coherent and human.

02 / Selected work

Selected projects.
Shared design principles.

Digital productCase study · 01
  • Temporal
  • Modular
  • Editorial

ModaLisboa

Lisbon Fashion Week

Designing a publishing platform around the lifecycle of a live cultural event.
ArchitectureCase study · 02
  • Spatial
  • Material
  • Collaborative

Private estate · UK

A home of interdependencies

Systems thinking and human experience, practised at the scale of a building.

03 / Practice

Four lenses.
One practice.

01

Architect

I learned to think in space, structure, and context — balancing creativity with precision to shape how people live and move.

02

Designer

I approach challenges as opportunities for clarity. Design is my process of framing problems, exploring options, and crafting solutions that scale.

03

Product

I see products as tools for interaction. My focus is on making them intuitive, functional, and grounded in real human needs.

04

Service

I think in journeys, not just moments. Service design lets me connect touchpoints into seamless experiences that feel considered from start to finish.

04 / Background

Experience across
scales and systems.

Archer Humphryes Architects

Senior Architect

Applying high-end design principles to hospitality, where design becomes part of the customer journey.

Lifschutz Davidson Sandilands

Architect

Complex residential delivery across disciplines, from system coordination to bespoke detail and built quality.

FSSMGN Arquitectos

Architect

Competition and commercial work in Lisbon, developed through close client and consultant collaboration.

ModaLisboa — Lisbon Fashion Week

Graphic & Digital Designer

Brand, visual systems and digital experiences for Portugal’s leading fashion platform.

Boldplaces

Director of Product

Shaped the MVP and product vision for an event-space rental platform incubated at Vodafone Labs.

University of Lisbon

Master in Architecture

Architecture as a strategy for industry—connecting spatial systems, culture and human experience.

05 / The transition

From architecture
to product design.

  1. 01 / UnderstandResearch people’s needs in context.
  2. 02 / CoordinateBring specialists around a shared system.
  3. 03 / RefinePrototype, test and learn before scaling.

Whether it’s a building, a service or an interface, I work from the big-picture system down to the smallest interaction.

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Let's Connect

I’m currently looking for opportunities in product design and digital services.

Schedule a chat

Or send me a message

hi@joaopedro.design